Ugogo.co.uk is a new travel website backed by the UK’s leading specialist holiday group, Holidaybreak, and aimed at travellers seeking a low-cost self-catering holiday with a difference.

The digital marketing campaign includes a combination of banner advertising, skyscrapers, buttons and a microsite. Amaze’s creative team devised a strategy to promote Ugogo.co.uk and challenge the public’s perception of traditional camping holidays. This centres on the development of Nogogo.co.uk, a spoof microsite, which contrasts the Ugogo offers with the worst aspects of vacations favoured by some British holidaymakers.