Cannes Lions
VMLY&R COMMERCE ARGENTINA, Buenos Aires / KFC / 2021
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3d retouching has invaded us. More and more it is used in our craft so this time we did not want to do that, we preferred to do it by hand. That's why we chose to go to pure craft, to model. Make each piece, sand each one, paint it, etc. so that each one is part of a whole and that everything achieves the image we are looking for, which we photographed later.
We believe that not only is the final result better, but we think that if we had the best fried chicken, we should have the best art direction to communicate it clearly.
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