Cannes Lions
JWT BRASIL, Sao Paulo / NOKIA / 2008
Overview
Entries
Credits
Execution
The creative idea made the consumers experience the advantages of a GPS without putting a real cell phone in their hand. How? We created one ad with 96 different final arts meticulously matched to 96 different parts of the city map. Each single one showed a printed map of the exact point where the reader was located, and it unfolded into a 4-page ad for the new Nokia 6110 Navigator with GPS.
Outcome
GPS message was fully communicated increasing product interest.More than 100,000 people were directly impacted by Metro distribution.The idea generated a lot of buzz in the market place and in specialised press. due to its originality.
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