The creative idea made the consumers experience the advantages of a GPS without putting a real cell phone in their hand. How? We created one ad with 96 different final arts meticulously matched to 96 different parts of the city map. Each single one showed a printed map of the exact point where the reader was located, and it unfolded into a 4-page ad for the new Nokia 6110 Navigator with GPS.

GPS message was fully communicated increasing product interest.More than 100,000 people were directly impacted by Metro distribution.The idea generated a lot of buzz in the market place and in specialised press. due to its originality.