Cannes Lions
1000HEADS, London / NOKIA / 2012
Overview
Entries
Credits
Outcome
• 53 blog posts created by 16 engaged individuals • Total audience reached: 110,000 dedicated Nokia fans • 96% positive conversation around the activity • 16 unique, branded keepsakes (some even framed for posterity) kept by high value advocates and creating a continuing connection with Nokia every day
Similar Campaigns
12 items