The Wish could be sent just by texting in the sender's name and the recipient's mobile number. These instructions could easily be integrated into any media. The call to action was integrated into the following media: Nokia Website (Fi, Alps), MMS Push (Fi), SMS Push, Club Nokia email newsletter (Fi, Alps) and on Digital TV (Fi).

Response rates varied in the Alps from 3.3% for the email push to 18.3% for the SMS push. Finland maxed on the website response with 7.5%. There was no media money needed to get to the parents. Nokia liked the effect so much that they want to do it again.