The commercials simulated the PIP feature on television sets and the spectator, upon seeing the commercial on Telecine, followed the Universal Channel commercial through PIP, and vice-versa. Both had the same soundtrack and the spectator was encouraged to change channels to check. In other words, the commercial encouraged the spectator to “interact with the TV” so they could see that the same song was being listened to simultaneously by the different characters.

With the spectator interference of changing the channel, the communication was understood. This “interactive participation” by the spectator characterizes an innovation that increased the strength of the message and led to great chatter on the idea, seen through commentary and media attention, thus, maximizing the expected results.