Cannes Lions

NOKIA N8

THE MILL, London / NOKIA / 2011

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Overview

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OVERVIEW

Description

The idea was brought to life by creating a football match with incredible tricks that were being 'shot' using the N8 video capabilities. A 'making of' film was created to heighten the debate as to whether the tricks featured were real or not, along with a selection of individual tricks that can be watched in slow motion frame by frame. The secret is now out that all these tricks were in fact entirely created using a number of 3D and 2D techniques. With the 3D animation created on each complex shot, the rendered ball was then composited in the studio. The creative team would not rest until the film was 100% believable.

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