Proprietary research found that people were intimidated by live devices when shopping in-store. Located at key Carphone Warehouse locations, the "Multimedia Bar" to promote Nokia's Nseries range. Consumers discover experiences possible with these devices, including imaging, music, video, games, GPS and mapping. So, multiple tiers of interaction were designed: consumers can simply watch the screens -- each device has 3 different-sized LCDs with synchronised video; alternatively, they can take a seat and navigate by simple "experience" buttons -- example: click "Gaming" to view a short loop; then, ultimately, the messaging drives the consumer to pick up the device and try it for themselves.