RAC is meetingpoint for the fans&bands. It's collection of mobileblogs by rising artists around the world. Content is generated by its users and it's hardly moderated at all. Members ie. bands decide themselves what they'll give to fans and mobileblog their moments onto the website.

Main media is RAC itself, site is currently seeing 5000 visits a day and the record of 114 000 unique visitors in January 2007. Site traffic is growing organically with new bands. Fans find blogs /RAC and stick with it.Increase music credibility of Nokia nseries. Create channel for music lovers and artists by bringing them to ongoing dialogue.Target: Musicfans, artists, wider audience interested in music.