- To create a packaging for the new pro models Nomad skateboards.

- Make something unique as the boards are.

The human body has 206 bones. So when you have a plaster, you don´t have a broken bone, you have 205 healthy ones.

That´s the thinking behind this packaging. Giving an optimistic point of view about injuries. Because alter all, injuries are part of the game.

And the moment you open a real plaster is magic, like opening a gift, the best gift ever, because you can go back to skateboarding.We wanted skaters to feel exactly the same when they open this new board.Go ahead man. Go try to land that trick again.

The 205 to go packaging became viral in a few days. 100% of the bloggers that received the packaging posted and commented about it.

Nomad Pro Models 2012 sold out in 30% less time than previous years.