Poverty in the third world is a huge problem. The online ad shows that poverty in the third world is also our problem - and it is no solution, to look away or send immigrants just back home. When the ad appears on the webpage (and blocks the view to the content) it bothers the audience in the same way, as they are usually bothered in reality by immigrants. When they try to get rid of the ad and click this annoying person away, the immigrant suddenly starts to talk...