Cannes Lions

NON-PROFIT ORGANISATION

NEUE DIGITALE, Frankfurt / AIDS FOUNDATION / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objective: Raising awareness and funds for the charity organization “AIDS-Hilfe Frankfurt” by creating a viral online campaign. STOP THE VIRUS demonstrates the disease’s fundamental impact on people’s lives and visualizes it on the internet: people are called upon to raise awareness and funds for the organization by sending e-mails to all their friends and colleagues. Now, the shocking effect sets in: Once the addressee receives the electronic message it starts to mutate before the addressee’s eyes simulating an attack from a computer virus. Finally, the message becomes illegible.

Similar Campaigns

12 items

Not Like Us

PUBLICIS, New york

Not Like Us

2017, DOCTORS OF THE WORLD

(opens in a new tab)