Cannes Lions
NEUE DIGITALE, Frankfurt / AIDS FOUNDATION / 2003
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Objective: Raising awareness and funds for the charity organization “AIDS-Hilfe Frankfurt” by creating a viral online campaign. STOP THE VIRUS demonstrates the disease’s fundamental impact on people’s lives and visualizes it on the internet: people are called upon to raise awareness and funds for the organization by sending e-mails to all their friends and colleagues. Now, the shocking effect sets in: Once the addressee receives the electronic message it starts to mutate before the addressee’s eyes simulating an attack from a computer virus. Finally, the message becomes illegible.
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