In order to develop this interactive ad, specially created for the Ipad issue of Veja magazine, we used the After Effects software for the animation. On the programming stage, we developed the ad in HTML5, with the help of DPS (Digital Publishing Suite) and InDesign.

Right before reaching the cover story, the reader activated, through a touch on the tablet screen, a mechanism that made the pages “run”. So, they momentarily lost control of the magazine pages.

After a while, the pages stopped and the ad came up on the screen.

By running the ad on the country’s biggest digital magazine, we managed to impact more than 750,000 people.

The Non-Stop Ad generated 100% reader interaction, since it was impossible to go through the ad without activating it.

And most importantly: in only two months after the launch, CBR 500R sales surpassed its initial goal by 15%. The return on investment was, therefore, higher than expected.