"Detox Your Home" was an integrated promotion developed to increase trials and purchases of Method products while building brand awareness and loyalty among key consumers. Through custom designed pop-up shops and grassroots word-of-mouth marketing campaigns, consumers were able to experience the brand.Locations were selected, stores were built and communities were engaged. Innovative programming like toxic drop-off centers, community service initiatives and eco-friendly in-store events captured the hearts and minds of consumers and created brand advocates throughout the US.Launched in key US cities, "Detox Your Home" was experienced in Boston, New York and Chicago.

* Achieved nearly THIRTY MILLION unpaid media impressions.* 95% of "Detox Your Home" party guests registered as new Method Advocates.* Program participants dropped off nearly TWO THOUSAND FIVE HUNDRED containers of flammable aerosols, toxic liquids and corrosive acids and bases.

* To date, Mavens and their friends have posted HUNDREDS of unique posts, blogs and podcasts recounting their "Detox Your Home" experiences.* To-date, bounceback coupons have achieved a 4.33% redemption rate whereas the average coupon redemption in the US is just over 1%.