Testicular cancer is the most common type of cancer to affect men between the ages of 15 - 35, contrary to what people think, this is a young person´s disease. Also, the awareness about this problem in the younger population is very low and the visiting the urologist and practicing self-examinations are mostly associated with older men.

Running and sharing it in social media is a trend that continues its expansion not only with pro-runners but also as a lifestyle of young people. We used this behavior and invited people to do it in a completely different way to make our statement and contribute against testicular cancer.

We created Run For Your Balls (#CorrePorTusBolas), a social media running movement that encourages young men to fight this disease by running and posting their tracks with a penis shape and the hashtag #CorrePorTusBolas.