Last June, Expedia launched the "No Matter What" campaign with films telling the emotional stories of hopeful travelers using Expedia tools to overcome barriers to travel.

This campaign was very successful in building branding awareness and changing Expedia's perception in the viewers' minds. For 2024, we wanted to keep telling personal and intimate stories of travelers, but we were also excited to embrace new challenges, push creative boundaries, and produce an even more impactful campaign than in 2023.

If last year we were focused mostly on American travelers, this is a much more ambitious series of films aiming at increasing awareness in new markets for Expedia like Japan and Mexico. To achieve that, we embraced a wider range of emotions and stories behind each trip. Some scripts are more emotional, others are a little funnier. Some stories are straightforward, some play with time. But most of all, we

To soundtrack this once-in-a-lifetime experience we needed a song to match the heart and nuance of the spot. Playing on nostalgia and the current cultural obsession with all things 90s led us to explore iconic tunes from the era to enhance our narrative and embed ourselves in the culture. Both raw and tender, “I’ll Be Your Mirror” by the Velvet Underground & Nico is the perfect soundscape for our family. The lyric “I’ll be your mirror, reflect what you are, in case you don’t know” perfectly sums up the support and love between mother and child - a support and safety that encourages adventure and following our dreams, no matter our age.