Educate Japanese consumers to the threat of cybercrimes.

We printed copy using words full of evil intentions over the cybercriminal's face using colorless varnish.

We made these terrifying messages transparently visible and showed that the threat is always there, even though invisible.We communicated the fact that threats can be in several forms by using different typographies for our robber, stalker and fraudster versions.

Our posters, placed at various touch-points, generated considerable awareness of the invisible threat of cybercrime. Consumers demonstrated their greater understanding by purchasing the product, helping Norton regain the No.1 sales position for the first time in 3 yrs. The campaign itself will also be adapted to run across Asia.