In an idea that leveraged the brand’s ‘intimate’ positioning we created ‘Norway’s Most Intimate Concert’, presented by ‘Norway’s Most Intimate Brand’.

We gave two (yes, just 2) lucky winners, chosen from Facebook video competition entries, the chance to attend their own private concert by one of Norway’s hottest artists, LidoLido, while the rest of the country watched the live on Spotify.

LidoLido played for 1 hour in a rooftop twilight setting while our winners, seated comfortably on a sofa in front of the band, enjoyed this unique musical experience and cameras streamed the performance to the audience watching on the internet.

The competition produced more than 70 high quality entries; content that also ran on the brand’s Facebook page.

4,227 people watched the concert on Spotify, the first time EVER a concert had been streamed live on the service, with an average view time of 26 minutes.

The campaign generated over 22,000 mentions in social media and a raft of free coverage in trade press, blogs and magazines.

But most importantly advertising awareness increased 25% as a direct result of the campaign, and Sales increased 11% vs. year ago, with no other activities supporting the brand.