Cannes Lions

NORWEGIAN WOMEN'S SHELTER ASSOCIATION

TRY ADVERTISING AGENCY, Oslo / NORSK KRISESENTERFORBUND / 2011

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PLEASE NOTE: Since the original version is written in rhymes, some lyrical elegance is lost on the way when translating it.On the Creative Strategy: A lot of abused women are ashamed and feel guilty because of the situation they’re in. We wanted to tell the story that is the common one: even violent relationships start as beautiful ones, with a lot of love and goodness. It’s not your fault if your boyfriend starts hitting you, it’s often difficult to spot the violent ones.

The important thing is to put a stop to it – by getting help.

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