Cannes Lions
NOSE HAIR TRIMMER
PERWANAL SAATCHI & SAATCHI , Jakarta / PANASONIC / 2010
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Overview
Entries
Credits
OVERVIEW
Execution
The idea is to strengthen the safety cutting system of Panasonic. Therefore, the use of actual electric wires and poles can dramatie it. We developed 3 kinds of illustrations that were placed in different areas and time.
Outcome
The response is good and the message really got into consumer mind. However, we don't have any supporting data.
