Movistar is the main internet, television and telephone operator in Spain. With a strong presence in LATAM. In addition, it has great interests in the world of esports, being the owner of Movistar Riders,an esports club that competes in the main international tournaments. As a company, Movistar´s Brand Purpose is focused on family connections. On the other side, video games and esports, are triggering a generational gap between parents and children wich remains a social problema, aggravated by the bad image that the media generates about video games among the older generations

As a brand thai s at the center of this problem, Movistar's objective was not only to make people understand what the world of gaming is, but to directly attack the gap between parents and children to help regain de connection.

Not a game is a 90-minute long documentary that delves into the world of gaming from a completely new perspective: trying to make parents and children understand their opposing points of view with the goal of reducing de generation gap .An international production that covers the problem from all points of view, including numerous international experts throughout countries from around the world. Everything with the intention that, as a parent, you can reconnect with your child.

Not a game is an original idea created by a branded content agency and produced in collaboration with Movistar and Villa Lunera (film producer). After the production of the documentary, Movistar decided to use its content platforms to distribute and promote it, just as they do with any other content. The innovative business model allowed the documentary to start with a different premise: the goal of selling it as pure content to other streaming platforms and, this way, implement a strategy that integrates both: the production of content at the service of brand communication and the sale of content to streaming platforms.

NOT A GAME is a 90-minute long documentary film that was released on the Streaming Movistar + platform that was involved in the production and also planned a media plan that ensured maximum visibility of the content, including: self-promotions, mentions in the programs audience of the chain and its RRSS, and indefinite presence in the platform's catalog.

In addition, the documentary itself, as liquid content, was divided into short pieces, which was run as serial content for Movistar's social channels during 2020.

+400,000 views on Movistar streaming platform

+12,000,000 Impressions in RRSS

1,325,717 unique users on the microsite

+ 2 notoriety points in brand tracking between Q4 2019 and Q1 2020

Brand number 1 in spontaneous engagement with Esports

*Due to Netflix policies we can't access views data from the platform