We teamed up with adidas to produce a branded film about Climaheat, a technical clothing line intended to lock in warmth and let moisture out.

To be played in over 3,000 adidas stores worldwide and online, we chronicled 3 Olympic runners in extremely frigid conditions to tell the brand story, Not Made for Normal. Each athlete was shot in a distinct setting - city, rural town and nature - which allowed adidas to display the film in store on 3 screens side by side with one athlete on each screen.