Cannes Lions
PEREIRA & O'DELL, San Francisco / COALITION ON HOMELESSNESS / 2016
Overview
Entries
Credits
Description
When the the police swept homeless people from the streets for Super Bowl, we used Google Street View to show football fans and tourists the truth. Homeless people are all over San Francisco and are spotted on Google Street View. We turned those exact images into posters that could be printed from NotSoSuperSF.com and posted in the same spots where homeless people had been removed from. Because when we hide homeless people for one game, no one wins.
Execution
We turned those exact images into posters that could be printed from NotSoSuperSF.com and posted in the same spots where homeless people had been removed from. Because when we hide homeless people for one game, no one wins.
Outcome
The project lasted less than a week and the site registered around 1000 prints.
Our posters not only took the places where homeless people were removed from, but also were used as banners during anti-Super Bowl protests.
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