Cannes Lions
THE MONKEYS | PART OF ACCENTURE INTERACTIVE, Melbourne / HOLDEN / 2019
Overview
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Execution
To prove the Holden Colorado is Not to be Outdone, we put it through its paces in the rugged New Zealand landscape. Then, this goat showed up, stared at us for a while, and challenged us to a race. We were like, “Hey Goat, we’re trying to film your typical car ad here” and he was like “Baaaaaa”, which loosely translates to “Fuck you”. And, well, the client didn’t like that at all. So, we raced the freaky-eyed beast. Filmed it. And here we are, trying to win a Cannes Lions.
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