Cannes Lions
MEDIACOM WARSAW, Warsaw / EA GAMES / 2013
Overview
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Credits
Execution
Innovative content strategy was developed - aimed at showing what’s best in FIFA 13.
We have partnered with top sports channel - Canal+ Sport, to pursue a vision unlike anything done before...
We have produced a series of shows, where Canal+ football commentators played FIFA13. On top of that – they were playing big matches, that were announced to be transmitted the following days!
Imagine a room filled with a bunch of well known football commentators, waiting for a great game like FC Barcelona vs Real Madrid, playing the exact same game on FIFA 13, commentating it & having tons of fun!
Is there a better way to show all the realism & new features of FIFA 13?
Nothing beats a bunch of football experts having tons of fun playing FIFA – all on TV!
Outcome
FIFA 13 is officially the bestselling instalment of FIFA series in Poland, with over
200 000 copies sold at the end of Year.
This result beats FIFA12 sales by a stunning 40% and there is more!
FIFA 13 has officially broke all-time Polish record of opening weekend sales
(56 000 copies) and became the best selling game of all genres in 2012.
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