Cannes Lions
T/A POL, Oslo / NORWEGIAN CHURCH AID / 2015
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Description
This campaign activated 100.000 Norwegians to make a three hour walk on sunday 19. October, going from house to house, collecting money for a worldwide water project.
Execution
The combination of the website and the opportunity to post their own unique film on Facebook, made this the most effective campaign ever for Norwegian Church Aid.
Outcome
After only 2 weeks we achieved our goal of having 100,000 registered fundraisers.
The “Water Changes Lives” campaign proved to be Norways best fundraising campaign ever, and it raised 40 million dollars. Every single Norwegian put an average of 7 dollars into our collection tins.
There has never before been collected so much money on a similar found raising campaign in Norway
1,2million people, 200,000 more than planned, will now have access to clean water.
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