Cannes Lions
TUGBOAT, Tokyo / CHARITY PLATFORM / 2009
Overview
Entries
Credits
Description
The work was for a newly established NPO group, a service that chooses the most suitable non-profit organization for the user depending upon their interest.
Execution
The brand aimed to give a smile to everyone at the end.
Outcome
Ever since the launch of the service, the registered charity's members reached1000 people as of October 2008.
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