The Chinese characters and pictograms placed across the look are the works of Souun Takeda, Japan’s prominent calligrapher, depicting the one and only world view. The bold arrangement of keywords like “hope”, “light”, and “5G” represents NTT’s innovativeness, while the use of traditional tools like “calligraphy” and “Chinese characters” promotes Japanese culture. The blend of tradition and innovation becomes the impression of the brand for those who look at the graphic.

Pictograms symbolizing various Olympics & Paralympics events and the use of Olympic colors demonstrate the design’s affinity with the event and instill positive feelings, such as expectation, excitement, and fun.