A housewife visits a fish monger at a local market to buy some fish. Her innocuous questions about the freshness of the fish and the accuracy of the weighing scale are brushed off by the fish monger. In addition, he rather blatantly rattles off his list of 'terms and conditions, effectively twisting and disguising his own words. To further rub salt to wound, he delivers them in English, confusing the poor housewife who doesn't know better.

The spot ends off with NTUC Income Insurance reaffirming consumers that despite the industry's notoriety, they will never hide behind legal jargons.