Cannes Lions

NUK PACIFIER

SERVICEPLAN, Munchen / MAPA / 2012

Overview

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Overview

Description

An unsatisfied Baby knows a very effective way to raise awareness: by crying out loud.Thereby little crying babies can sound like a big alarm device to their parents.

For a few seconds we hear a penetrative and noisy alarm sound. Suddenly the noise stops and we hear the soothed baby, sucking on its pacifier.

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