The first product launched by Nuna was a high chair that ‘grows with your child’. In 3 steps the chair transforms from a high chair into a chair suitable for children up to 6 years.No happy mothers with children in ideal situations in the Nuna campaign, but a recognition of the more hectic side of having kids using realistic black and white photography.An absurd story was created for a 2:45 film, to be shown in cinemas, on internet and at trade fairs.The adult Johnny Sixlegs tells the story of his unfortunate childhood with a chair stuck to his backside, and why he neversits down anymore. For him the Nuna chair has come 50 years too late...