Cannes Lions
MOTHER, London / RECKITT BENCKISER / 2010
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Say hello to Nuro, the lead character in Mother London’s first work for painkiller Nurofen. A charming superhero, Nuro uses his pain-targeting powers to fight all sorts of Pains – a gang of loveable bad guys.In breaking with category conventions the campaign unveils an animated brand world where an amusing pain relief story unfolds.
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