16-29% response rate to mailings!!Over 700 baby pictures for Austria’s most beautiful baby gallery within eight months.

- Significantly higher involvement among mothers in the program (+23%), - stronger identification with Nestlé’s baby market, - increases brand loyalty since the re-launch of the CRM-Program.

The 24.2% market share grew in 2005 by 13% due to the success of integrating pregnant mothers into dialog earlier than usual.