The core idea of the creative is the adopt the symbol of a ship. We converted the characteristics of NWB - allowing investors spreading asset management over the world - into a sailing ship ready to set sail for an uncharted voyage from the port of Hong Kong.

Investors are like sailing on a ship, being tossed back and forth by the wave of erratic figures. Sometimes they travel through a stormy market to reach their destination.

We symbolised an investment graph as customers' voyage, while NWB provides a driving power to the ideal voyage with a sail on the waves.

By combining the logo with the logotype, we came up with a corporate identity embodying the metaphor of a ship sailing an investment journey and heading towards an ideal result.

The creative concept is adopted into many other visual identity elements so as to communicate the brand message at various touchpoint between NWB and its customers.

When the business started and the news is being reported at local media, NWB successfully gained a number of customers quickly with its distinct brand image that differentiates NWB from its competitor. The work also earned design awards and being featured in local design magazines, making it a topic across the industry.