Cannes Lions
DM9DDB, Sao Paulo / HONDA / 2003
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As part of Honda Motorcycles's new product launch - NXR 125 and 150 Bros.- we designed some screensavers to be downloaded from the site. The wholecampaign is about how Honda heard the consumers in order to design this new product - a mix of on and off-road capabilities - and, because we talk about comfort and power, the images of the body and the heart were very important.
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