Cannes Lions

NYC DEPARTMENT OF EDUCATION

DIGITAS, New York / AD COUNCIL / 2009

Film
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OVERVIEW

Description

This spot presents New York City through the lens of major school subjects: Math, Science, English, Social Studies, Music and Art. Throughout the spot we demonstrate the real world connection between what is being taught in the classroom and what is being taught by the city. From the angle of a pizza discretely relating to Math to the more obvious art galleries of Chelsea relating to Art, we demonstrate that NYC has plenty to inspire teachers of all disciplines. Showcasing dynamic shots of the city framed with corresponding title cards, we highlight what a uniquely vibrant and inspiring place NYC is to live and teach.

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