Cannes Lions
LIQUID STUDIOS, Auckland / NZI / 2014
Overview
Entries
Credits
Description
One of the reasons this particular song “The Good, The Bad and The Ugly” was chosen was simply because the Chair is bad. It personifies the devil.
A rearrangement was needed to match the pictures and help tell the story.
The original is very spaghetti western, languished and cool. This is how the track and the ad start. In the middle as the action and drama of the Chair’s destructive chaos begins the track had to be rearranged to reflect this. The vocals were brought to the fore and the piece underwent reorchestration to emphasise the action on screen. As the ad reaches its conclusion the evilness and nastiness of the chair isevident as the music slows back down to a guttural devilish tone.One of the reasons this particular song “The Good, The Bad and The Ugly” was chosen was simply because the Chair is bad. It personifies the devil.
Execution
The track that features is a rearrangement. Please see above for reasoning.
Thank you
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