O-gas Switch: A campaign that saves lives [and the environment] and busts a culinary myth by proving that the ‘firewood flavor’ can be achieved without firewood.

The campaign launched on social media where we asked people to nominate their favourite food canteen, so we could switch them from cooking with firewood to O-GAS. 1. We publicly switched the most nominated food canteens from firewood to OGAS- showing that using O-GAS to cook isn’t more expensive than firewood. We also used the cooks at these canteens as advocates. 2. We busted the firewood myth by using O-gas to publicly reproduce the taste associated with cooking with firewood. The campaign was Pan-Nigeria and ran between 7/3/2016 - 10/6/2016.

Performance (qualitative and quantitative): • Sales increased by 10% after campaign launch • Over 30 million people were reached by the campaign • Every one of the famous Akara-Osu women [commercial food vendors]on Ibadan-Ife highway were switched by the campaign