Cannes Lions
THE MILL, London / O2 / 2011
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Description
Working closely throughout the process with the agency to define the overall aesthetic and personality of the campaign, the animation team designed the Niggles and Narks characters and Broadband land itself.
there was a team of 15 3D modellers, animators and Lighting and Renderers all working to craft the look and feel of the final characters and environment. All the compositing work was done using Nuke. Various matte painted elements and photographic skies were digitally projected then combined to achieve the stylized backgrounds. Multiple CG passes made up the environments and characters Once all the compositing work was completed, they built an edit within Nuke, sent this as data directly for final client approval and any further tweaking to O2's trademark sky blue colour.
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