The campaign introduces the audience to RubberDuckZilla via a Hollywood blockbuster style ad that tells the tongue in cheek story of a power struggle in society - the freedom to choose more interesting and tasty drinks (e.g. 'Oasis' represented by RubberDuckZilla and two Japanese students) versus less interesting drinks (represented by the university Dean and the volleyball coach). RubberDuckZilla dramatically appears when he feels the students' freedom of choice is being prevented and he demonstrates his disapproval by destroying water related objects. The ad ends on a high with the students riding off into the sunset with RubberDuckZilla as they all enjoy some 'Oasis'.