Our target was alpha males between the ages of 18 and 35. We discovered that in any pair of male friends, one was always the more dominant and that the other will more often than not follow his lead.We wished to establish that the male with the upper hand is always an Oberto Beef Jerky eater by acknowledging the dynamic between an alpha and his sidekick. After all, every famous alpha male has a sidekick; Plato had Socrates, in Miami Vice, Crockett had Tubbs and of course, Batman had Robin.