The brief:Launch Orange 3G obox live cellular content service.A portal that allows you to access a wide range of content.The idea:A world first! Harness the combined power of the internet community, to uncover the identity of the mystery celebrity and gain access to exclusive content.A silhouette appeared on internet sites telling surfers that a million clicks would expose her.

The more the pictured was clicked collectively, the more it was uncovered. Ultimately surfers could download content about the celebrity from the obox live portal.Results:A new record was set: it took only 48 hours for surfers to expose the famous Israeli model.