We needed to get people's attention. We found a photographer who found a 1976 plastic bag of yogurt on the beach. But more than 40 years later, the package remained intact, without change, which is impressive and shocking at the same time. We thought this was the perfect opportunity to impact people, through a real photo.

At the same time, another teacher found a can of 1986 also intact on another beach. Both packages were brought by the sea from somewhere. This reality is shocking, thus causing a major impact on people and stimulating conscious consumption and supporting the use of biodegradable packaging.

The problem of plastic in the oceans and its uses affects people not only in Brazil, but also in the world.

Because of this, we shared these images on different medias, and it went viral not only in Brazil, but worldwide. It is an ad that the speaks for itself, no explanation needed.

Only with real images, we shocked and impacted people, getting their attention for an important cause.