Cannes Lions

ODS

THE BLOC, New York / WASHINGTON HEIGHTS CORNER PROJECT / 2020

Awards:

4 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Background

Every day more than 130 Americans die from opioid overdoses. Most of these users were prescribed opioids and then fell into heroin addiction. The most common cause of death—contaminated drugs. To maximize profits, drug dealers lace their supply with lethal contaminants like fentanyl, carfentanil, and benzodiazepines.

Idea

The Overdose Stopper is the first-ever syringe with a built-in detection system for dangerous contaminants, turning the very object that was delivering death by overdose into a life-saving device.

Strategy

Data Visualisation that saves lives

Execution

In partnership with Washington Heights Corner Project, one of New York’s leading harm reduction organizations, we are working rapidly with syringe manufacturers to outline the FDA approvals process toward implementing our application machine.

Outcome

In partnership with Washington Heights Corner Project, one of New York’s leading harm reduction organizations, we are working rapidly with syringe manufacturers to outline the FDA approvals process toward implementing our application machine. The goal is to start saving lives from overdose within the next 18 months (under FDA's expedited approval process for life-saving devices).