Every 5 seconds someone loses their eyesight. 80% of blind cases are preventable if diagnosed on time. Malaysians are the most avid gamers in South East Asia. Games played on mobile phones are on the rise. As we all know, playing a lot of games isn’t good for the eyes. Celcom, Malaysia's largest mobile operator, wanted to raise awareness as part of their Corporate Social Responsibility

We turned the mobile phone into a blind man's walking stick. The game has 3 levels: The Park; The Market; and The Street. Each level sets a challenge. The gamer has to navigate to a set destination only by using just audio cues. At the end of each level, a simple eye check tests gamers for a distinctive visual impairment. Through the game, we combine awareness and an eye-check in an entertaining way.