Cannes Lions
OFFLINE AND ONLINE CRM PROGRAM
PROXIMITY BBDO, Boulogne-Billancourt / PROCTER & GAMBLE / 2008
Overview
Entries
Credits
Overview
Execution
The objective was to get women to discover Enviedeplus.com by talking to them when and where they are available with content that really talks to them.
Outcome
No quantifiable results are available due to the fact that the operation is very recent.
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