There are no specific restrictions in North America on branded entertainment or the placement of branded content. There are broadcasting restrictions related to the marketing of certain types of brands/products (eg. tobacco, alcohol) to children.

Ogilvy Notes was a daily series of visual notes based on the most popular keynotes and panels at SXSW. These visual notes were presented to the community in a physical gallery at the Day Stage, as short-run prints, and in a series of digital formats. In 2010 and 2011 Ogilvy notes document over 125 keynotes and panels and distributed 50,000 prints across the 5 days of the conference.

Across 2010 and 2011 we’ve seen remarkable results. Ogilvy notes document over 125 keynotes and panels and distributed 50,000 prints. In March of 2011 alone, ogilvynotes.com had over 30,000 visitors who spent an average of 2 minutes on site. During the week of the conference there were 1900 mentions of Ogilvy Notes on Twitter. Press coverage included Huffington Post, Think Insights with Google, TED, Mashable, CNN, FastCompany, The Guardian and BuzzFeed.