Cannes Lions
CAVIAR TV, Los Angeles / LCD SOUNDSYSTEM / 2019
Overview
Entries
Credits
Background
LCD Soundsystem’s music video for American Dream single “Oh Baby” is a six-minute mini-drama directed by sci-fi auteur Rian Johnson (Star Wars: The Last Jedi, Looper) and starring Sissy Spacek and David Strathairn, that takes on the big questions about life, death and DIY teleportation
Idea
Johnson uses the song’s nearly six-minute length to tell a simple story about complex things. Love is, perhaps unsurprisingly, one of them — but so is teleportation.
Strategy
The strategy was to make a short film that was accompanied by music, rather than making a video about the song.
Execution
N/A
Outcome
N/A