Cannes Lions
NBS, Rio De Janeiro / OI PAGGO / 2008
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Description
A young man wants an autograph from Ronaldinho but hesitates between the real one and a fake wearing a ridiculously oversized Ronaldinho head. Despite the glaring obviousness, the young man only manages to solve the riddle when the real soccer player pays his restaurant check through Oi Paggo. The voiceover announcer ends the film by stating that the authentic Ronaldinho has Oi Paggo. The credit card that works inside Oi cell phones and cannot be cloned.
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