Holidays, in summer, longer days, in summer, hit songs, in summer. Enough is enough! Winter deserves more: CEPSA presents… THE WINTER HITA song specially written for the campaign to promote our heating fuel and empower the positioning as the winter specialist, helped us create a promotional dynamic to different publics and media.

In order to make “THE WINTER HIT” a TOP HIT, we contracted the rock group IGUANA to produce a SINGLE, edited in CD (75.000) and in VINYL (3.000) for collectors, and broadcasted in all musical radios.

www.lacanciondelinvierno.com is the platform for viral promotion of the single (download, videoclip participation, voting, drawings, etc.)

Increase of consumption: • Active condominium managers: 14,6% (122% of the objective)• Inactive condo managers: 12,1% (135% of the objective)• Presidents of condo associations: 13,5% (116% of the objective)• Hotels, schools and business: 17,8% (129% of the objective)• Housing: 9,5% (103% of the objective)• Emails and mobile phones: 13,749 acquired on the web• Thanks to “The Winter Hit”, CEPSA was the object of comments in different musical radio programs, as well as all thematic print media.• “The Winter Hit” became a viral phenomena exceeding 35,000 downloads, with over 50% of them sent to a friend.

• We received 3,560 pictures on the web to build the videoclip.